Editorial, Content, Social Media, Graphic Design
The Werk was an in-house editorial blog by Werklab, a holistic co-working space, focusing on our relationship with work, acting as an extension of the ethos practiced by the team and community at the co-working space. The project was initiated by federal funding from the Government of Canada's Women's Entrepreneurship Fund. I joined the project during its infancy, with my key responsibilities including assisting with editorial structure; diversification of content strategy; fee structure, process and implementation; workflow development and project management; graphic design; social media lead; written comms; managed CMS (Shopify); managed and sourced contractors and writers.
⋅ Social media up to 6K during launch month
⋅ 30+ articles at launch
⋅ Managed workflow for 80 articles, and 30+ contractors