As a specialist in branding and communication, I am an exemplary union of a right and left brain thinker. 

 

I combine my multi-disciplinary design background and diverse experience in various functions in communications to create competitive and integrative work spanning across every touchpoint.

 

Being in a unique position of working in a traditional field such as communications, while exploring the power of brand through my graphic design skills, I’ve been able to expand my understanding to all facets that contribute to the bigger picture. 

Years in communications + public relations

6+

10

Years in social media, content, brand

5+

Years of freelance graphic design, trained in 2011 onwards

10

Managing, training and hiring junior staff

Expertise

⋅ Branding + Identity
⋅ Marketing Communications
⋅ Public Relations

Skills

⋅ Internal + External Communications
⋅ Graphic Design
⋅ Visual Communication
⋅ Digital Marketing
⋅ Content + Social Strategy
⋅ Media Relations
⋅ Email Marketing
⋅ Project Management
⋅ Copywriting, Copyediting
⋅ Creative Direction

Tech + Tools

⋅ Adobe Creative Cloud

⋅ Figma

⋅ Hootsuite + Buffer + Later

⋅ Salesforce

⋅ MS Office 365

⋅ Mailchimp + Salesforce Pardot

⋅ Google Analytics

⋅ Notion + Asana + Monday

⋅ Wordpress + Squarespace + Wix

Education

Bachelor, Communications
Capilano University 
Sept 2013 - Apr 2018

Certificate, Graphic + Digital Design
Parsons School of Design - The New School
Jul 2021 - Present

Lisa
ESCUDERO